Now serving Myrtle Beach

Tired of settling for generic Mexican food?

Come taste what your abuela would approve of — real tortillas, fresh pan dulce, and every mole recipe passed down through generations. We're just off I-95 on Socastee Blvd.

Find Our Store Browse Products

🌶

🥑

🌽

Trusted by hundreds of local families

Colorful Mexican grocery store interior with vibrant spices and fresh ingredients

🫓 Fresh Daily

Handmade tortillas and pan dulce baked every morning

⭐ Top Rated

Local favorite since day one

Scroll

What We Offer

From our family to
your table

Whether you're cooking for a Sunday dinner or craving something sweet fresh from the oven, we've got everything you need.

Variety of authentic Mexican spices and dried chiles

🌶️

Spices & Seasonings

Chipotles, pasilla, guajillo, dried oregano, cumin, and everything your mole needs — sourced directly from Mexico.

🫓

Fresh Tortillas

Hand-pressed corn and flour tortillas made fresh every morning. Soft, warm, and unlike anything from a supermarket.

🥐

Pan Dulce

Conchas, orejas, cuernos, and more — baked fresh daily. Perfect with your morning coffee or as a midday treat.

Fresh Mexican produce including avocados and limes

🥑

Produce & Groceries

Fresh avocados, tomatillos, cilantro, nopales, and hard-to-find Mexican ingredients you won't find elsewhere.

Variety of Mexican salsas and hot sauces

🍅

Salsas & Moles

Small-batch salsas, ready-to-heat moles, and encurtidos. Bring authentic Mexican flavor to any dish at home.

🥤

Beverages

Horchata, Jamaica, Tamarindo, Mexican sodas, and the beers you actually want. Refreshing and authentic.

Fresh

Baked Daily

Authentic

Family Recipes

Our Story

We opened El Super because Myrtle Beach deserved better

Let's be honest — if you've been searching for real Mexican groceries in this area, you've probably had to drive an hour or more, or settle for whatever the big box stores carry. Neither is great.

That's exactly why we opened right here on Socastee Blvd. We wanted a place where you could walk in and find the same ingredients your family has been using for generations — or discover new ones you didn't know existed.

Our bakery starts at dawn. Our shelves are stocked with products we'd actually serve our own families. And our team treats every customer like they're visiting their own kitchen.

Family owned & operated

Imported from Mexico

Locally made daily

Our Bakery

Fresh out of the oven, every single morning

We believe the best way to start your day is with something warm from the oven. Our bakery team arrives before sunrise to make sure everything is fresh when you walk in — from crispy conchas to soft bolillos to the seasonal specialties your tía would recognize instantly.

🥐

Conchas

Vanilla, chocolate, and strawberry

🍞

Bolillos

Crusty Mexican bread, daily

🥯

Cuernos

Buttery flaky croissants

🍩

Donas

Glazed & chocolate covered

Beautifully decorated Mexican conchas on display

Bakery display case with assorted pastries

Baker preparing fresh pastries in the kitchen

Come Say Hello

We're right here in Socastee

Stop by for your weekly groceries, grab a snack while you browse, or call ahead to place a special order.

Our Location

4977 Socastee Blvd
Myrtle Beach, SC 29588-7224

Right off I-95 — easy stop on your way home

Give Us a Call

(843) 446-6801

Ask about special orders or our daily specials

Email Us

elsuperdiana@gmail.com

We'll get back to you within 24 hours

Store Hours

Monday – Saturday 8:00 AM – 9:00 PM

Sunday 9:00 AM – 7:00 PM

Ready to taste the difference?

Whether you need ingredients for tonight's dinner or just want something warm from the bakery case, we're here for you. Come say hi — we'll save you a concha.

(843) 446-6801 Send Us a Message